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Tuesday, 10 December 2019

Descriptive research

https://research-methodology.net/descriptive-research/

Descriptive research is research used to “describe” a situation, subject, behaviour, or phenomenon. It is used to answer questions of who, what, when, where, and how associated with a particular research question or problem. Descriptive studies are often described as studies that are concerned with finding out “what is”.   It attempts to gather quantifiable information that can be used to statistically analyze a target audience or a particular subject. Description research is used to observe and describe a research subject or problem without influencing or manipulating the variables in any way. Hence, these studies are really correlational or observational, and not truly experimental.  This type of research is conclusive in nature, rather than exploratory.  Therefore, descriptive research does not attempt to answer “why” and is not used to discover inferences, make predictions or establish causal relationships.

Descriptive research is used extensively in social science, psychology and educational research. It can provide a rich data set that often brings to light new knowledge or awareness that may have otherwise gone unnoticed or encountered.  It is particularly useful when it is important to gather information with the disruption of the subjects or when it is not possible to test and measure large numbers of samples.

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